🍯 Hardware PMF lessons, creator freedom, and ads without bans
I’ve been stepping back from Twitter and YouTube lately - trying to take a bit of a breather. Still hanging around on LinkedIn though, if you’re there too.
Also, I’m actively looking to chat with anyone who runs a Slack channel. If you know someone, please hit reply and let me know. 🙏
Hope everybody’s doing good.
/ Ben
Finding product-market fit for hardware with Apple Vision Pro designer
Is hardware is the new SaaS? Who knows, but to get ahead of it - this interview shares practical lessons for indie makers. Key takeaways: cycle 3–5 prototypes (not 50), use Wizard-of-Oz testing to fake features, watch for gift/secondary use cases, lean on influencers + GIFs instead of specs, and mix pre-orders/grants/crowdfunding for early capital.
✍️ Product-Market Fit for Physical Products,
(12 minutes)The trap of tight positioning (as a creator)
Jakob Greenfeld went the build-in-public + personal brand playbook and explains why boxing yourself content-wise can kill momentum. Instead, he suggests how to approach creating more freely.
✍️ Don’t Put Yourself in a Box, by Jakob Greenfeld (5 minutes)
Twitter’s new product head: How to grow a lvl 99 account
Nikita Bier, now Head of Product at Twitter, shared a roadmap for platform growth. Worth a look if you want insight into how the platform might evolve. (Or, you don’t believe it and want this week’s ab workout).
✍️ Nikita Bier on Twitter Growth (3 minutes)
Justin Welsh’s content system in 15 minutes
An oldie but a goodie. This breakdown of Justin Welsh’s content operating system (explained for Kajabi) is in my opinion the free TLDR of his course. Clear and still relevant for anyone trying to systemise their content production.
📺 Justin Welsh Content System Explained (15 minutes)
Why Facebook ad accounts get banned (and how to avoid it)
A friend recently had their ad account banned :-( Let’s avoid this. Here’s a reminder of what to make sure you’re not doing - and what to have in place - so you don’t get canned by the Meta cops.
✍️ Why Facebook Ad Accounts Get Banned (and How to Avoid It), by Benjamin Boman (5 minutes)
P.S. Want to build something together?
Here are a few ways we can work together:
Validate your product idea: Use HypeDeck.io to get early feedback before building anything. Great if you want feedback on your ideas, not just pre-sales.
Learn to DIY Facebook ads: I made a course for my friends who asked for a speedrun on DIY lead ads. It’s how I do what I do, condensed into a digital playbook. You can get it too on Gumroad.
Work with me on your Ads: If you want help running ads or want to bounce around strategy ideas, reach out here.
Thanks for the shout out. Who knows, HW might be the new SaaS 👀